| Target operational focus & architecture | Purpose-built property CRM connecting portal leads, micro-market inventory, WhatsApp follow-ups, and field site visits | General-purpose SMB sales CRM adapted for real estate through custom fields, pipelines, and generic contact stages |
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| Pricing transparency & structure | Transparent, flat team plans: Team plan is ₹2,499/mo (₹24,990/yr) for up to 10 users, 20,000 leads, and 200 properties with zero hidden fees | Tiered bundle / seat model (e.g. Elevate plan starting at ₹12,999/month for up to 10 users; steep cost increase as team scales) |
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| Annual software cost for a 10-agent brokerage | ₹24,990/year (₹2,499/month billed annually + GST) covering the entire 10-person agency team | ₹1,55,988/year (₹12,999/month billed annually + GST) plus additional charges for telephony or extra users |
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| Property inventory & buyer requirement matching | Native property inventory engine tracking BHK, carpet area, micro-market, and price with automatic buyer matching | Generic custom fields; lacks a native property inventory database, unit availability status, and automated property-to-buyer matching |
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| Indian real estate portal lead capture | Direct, automated aggregation from 99acres, MagicBricks, Housing.com, and website forms into one shared brokerage dashboard | Requires custom webhooks, third-party connectors (Zapier/Make), or API setup to capture and route 99acres and MagicBricks leads |
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| Field site visit workflows | Dedicated site-visit logs, agent assignments, visitor attendance verification, and automated deal stage progression | Standard tasks and calendar meetings inside contact timelines; not structured specifically for property site tours |
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| Setup & self-serve trial | Instant 30-day free trial supporting up to 5 users, 100 leads, and 25 properties with zero sales calls or credit card required | Sales demo motion with guided configuration required to customize pipelines and custom fields for real estate |
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