Real Estate Inbound Financial Engine: Stop burning ad budget on low-intent portal clicks
Ad Spend & Customer Acquisition Audit

Real Estate Portal Ad ROI & Customer Acquisition Cost (CAC) Calculator

Compare true acquisition costs across 99acres, MagicBricks, Meta Ads, and Housing.com. Discover your Cost Per Qualified Site Visit, true Customer Acquisition Cost, and net brokerage profits.

1

Deal Size & Brokerage Terms

Unit Economics
₹85 Lakhs
2%
50%
18%
2

Monthly Portal Spend & Lead Ingestion

Channel Breakdown
99acres.comCPL: ₹409 | CAC: ₹24,050
Completed Visits: 10.4Est. Deals: 1.9ROAS: 7.1x
MagicBricksCPL: ₹381 | CAC: ₹23,516
Completed Visits: 9.5Est. Deals: 1.7ROAS: 7.2x
Meta Ads (Facebook & Instagram)CPL: ₹214 | CAC: ₹17,637
Completed Visits: 9.5Est. Deals: 1.7ROAS: 9.6x
Housing.com / PropTigerCPL: ₹364 | CAC: ₹19,953
Completed Visits: 5.6Est. Deals: 1ROAS: 8.5x

Agency Marketing ROI Summary

Total Ad Spend
₹135k/mo
Blended CPL: ₹329
Blended ROAS
7.9x
Revenue / Spend
Total Monthly Leads Ingested:410 Leads
Cost Per Completed Site Visit:₹3,857
Customer Acquisition Cost (CAC):₹21,429 / deal
Total Closed Bookings:6.3 Units / mo
Gross Brokerage Commission:₹10.67 Lakhs
Net Marketing Profit:₹9.32 Lakhs / mo
WAFI Automated Ingestion Lift:

Connecting your portal webhooks directly to WAFI executes an instant 30-second WhatsApp brochure trigger, reducing lead decay and recovering 35% more completed site visits from the same ad budget.

Start 30-Day Free Trial (₹0 Setup)Book 30-Min Portal Audit & Demo

Related Real Estate Financial Engines

Understanding True Real Estate CAC: Beyond the Vanity CPL

Why relying on portal Cost Per Lead (CPL) misleads Indian brokerages into overspending on low-intent channels while starving their highest-margin sources.

The CPL Illusion in Indian Real Estate

A Meta lead might cost only ₹150 compared to ₹500 on 99acres. However, Meta form leads frequently feature incorrect phone numbers or buyers casually browsing social media without purchase intent. If only 1 in 20 Meta leads agrees to a site visit, your true **Cost Per Site Visit is ₹3,000**, identical to or higher than direct portal campaigns.

The 30-Second WhatsApp Rule

When a buyer submits a form on MagicBricks or 99acres, their attention span is active for less than 5 minutes. WAFI’s automated lead ingest delivers an instant WhatsApp message with the exact floor plan and pricing sheet within 30 seconds, doubling your conversion to scheduled site visits.

Transparent Real Estate CRM Pricing for Indian Brokerages

Never pay per-lead or per-user penalties. Manage all your 99acres, MagicBricks, Meta, and website leads in WAFI with flat team pricing.

Solo Plan
₹999/mo
₹9,990/yr flat

Up to 2 users, 2,500 leads, 50 properties.

Most PopularTeam Plan
₹2,499/mo
₹24,990/yr flat

Flat fee for up to 10 users, 20,000 leads, 200 properties.

Growth Plan
₹4,999/mo
₹49,990/yr flat

Up to 25 users, 75,000 leads, 1,000 properties.

Business Plan
₹9,999/mo
₹99,990/yr flat

Up to 50 users, 150,000 leads, 2,500 properties.

Frequently Asked Questions

How do you calculate real estate portal ROI (Return on Ad Spend)?

Real Estate Portal ROI is calculated as: [(Gross Brokerage Commission Earned from Channel − Total Portal Package Spend) ÷ Total Portal Package Spend] × 100. For example, if you spend ₹40,000 on MagicBricks and close 1 deal worth ₹1,60,000 commission, your net profit is ₹1,20,000, yielding a 300% ROI (or 4.0x ROAS).

What is the average Cost Per Lead (CPL) for Indian real estate portals in 2026?

Average CPL varies widely by city and property ticket size: (1) Affordable housing (under ₹50L): ₹200–₹450 per lead, (2) Mid-segment (₹75L–₹1.5Cr): ₹350–₹750 per lead, (3) Luxury (₹2.5Cr+): ₹800–₹2,200 per lead, and (4) Commercial: ₹600–₹1,800. However, raw CPL is deceptive—what truly matters is Cost Per Qualified Site Visit, which is typically 4x to 6x higher.

Why do brokerages see high Cost-Per-Acquisition (CAC) from portal ads?

Use WAFI’s WhatsApp integration alongside lead records and follow-up workflows; confirm the exact configuration during a product demonstration.

How does WAFI track ROI across multiple real estate portals?

WAFI provides dedicated lead-source webhooks and automated email parsers for 99acres, MagicBricks, Housing.com, and Meta Ads. Every incoming lead is automatically tagged with its source campaign. As leads progress to site visits and bookings, WAFI computes your real-time CAC and ROAS by channel without spreadsheet manual entry.

What is a good Customer Acquisition Cost (CAC) for an Indian property brokerage?

In Indian real estate, a healthy Customer Acquisition Cost (including portal subscriptions, ads, and CRM software) is 10% to 20% of your gross commission. For a deal yielding ₹1,80,000 in brokerage (2% on ₹90L), an acquisition cost under ₹25,000 to ₹35,000 delivers strong net margins.

Does WAFI charge per portal integration or per lead?

No. WAFI never charges per portal integration, per lead volume, or per seat penalty. The WAFI Team plan is a flat ₹2,499/month (₹24,990/year flat for up to 10 agents), supporting up to 20,000 leads and unlimited portal integrations.

Optimize Your Portal ROI with Automated Real Estate Workflows

Track 99acres, MagicBricks, Meta, and Housing.com leads in one dashboard. Instant WhatsApp follow-up, mobile site visit check-ins, and flat team pricing.

Book a 30-Minute DemoStart 30-Day Free Trial

30-day free trial · ₹0 for 5 users, 100 leads, 25 properties · No credit card required · View transparent pricing plans